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Herb Alpert and Modern Culture

Published: 2012.07.13 - 21:55:39   /  web@renciclopedia.icrt.cu  /  Ana Elizabeth Rodríguez
  

Herb Alpert and Modern Culture
Use your imagination. That seems to be the mantra that has driven US trumpet player and composer Herb Alpert’s career (b.1935), combined with talent and dedication. His music is representative of contemporary life, of modern culture.

Out of the 28 pieces of his that made it to the Billboard, 5 became number one. He also earned eight Grammy Awards, 14 platinum albums and 15 gold albums.

His solid career reflects on the fact that the letter “A” of the record label A&M Records, stands for his last name.

Herb Alpert’s music is intertwined with modern culture since his early years with the Tijuana Brass band. His song “Tijuana Taxi” is included in the “On a Clear Day I Can´t See My Sister” episode of the cartoon TV series “The Simpsons”.

Parts of “Spanish Flea” can be heard on the film “American Pie 2”; and, in “Perdita Durango”. In “King of Queens”, one of the characters dances to the beat of “Tijuana Taxi”. And on “Matchstick Men”, Nicolas Cage plays “The Lonely Bull”.

On television, “Casino Royale” was heard as Peyton Manning entered the plateau of “Saturday Nigth Live”. And “Route 101” was used in Argentina for the TV game program “Seis para triunfar”/Six to Win.

His music is also part of the sports life. The Leyton Orient soccer league always starts its games with “Tijuana Taxi”. Also in England, everyone recalls “Beanbag” for the demonstration of the “It’s a Knockout” game.

And in Cuba, Herb Alpert is one of the composers most requested by the listeners of Radio Encyclopedia. (Daynelis Rodríguez Peña)

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