GEIC’s Vision for 2025: Innovation, Digital Transformation, and Technological Empowerment
The Grupo Empresarial de la Informática y las Comunicaciones (GEIC) is prioritizing innovation management for the development of new products and services as one of its key objectives for 2025, according to its president, Ariadne Plasencia.
Speaking to the press, Plasencia emphasized that beyond product and service development, the group is also focusing on strengthening the technological infrastructure necessary to drive digital transformation. This includes fostering the adoption and integration of new technologies to ensure a seamless transition toward modernization.
She also highlighted the importance of human capital management and organizational structures within GEIC’s entities. The goal, she said, is to enhance efficiency, technological empowerment, and workforce competence. This requires ongoing training and strategic initiatives to develop a highly skilled and well-prepared workforce, aligned with the company’s broader digital agenda.
“It is crucial that each of these efforts translates into measurable results. Everything GEIC creates must be reflected in key performance indicators. That is why we are urging all teams to reaffirm these strategic goals,” Plasencia stated.
She further explained that the company remains committed to the principles, projections, and objectives set in 2022, which were designed with a long-term vision toward 2030. She also recalled that last year, Cuba’s Council of Ministers approved the national digital transformation policy, the digital agenda, and the policy for the development and use of artificial intelligence. GEIC, she noted with pride, is fully aligned with these national strategies. With dedication and determination, she added, the company expects to achieve even greater results.
Upcoming Projects and Key Technological Milestones
During the event, GEIC executives outlined some of the major projects and technological milestones planned for the coming months. These include:
- Cubatel’s business portfolio
- Desoft’s strategic business lines
- Movitel’s network supervision and security services
- The transition of Cuba’s national antivirus software into a full security suite
- The importance of installing antivirus protection on mobile devices, a topic covered by Segurmática specialists
Additionally, Softel presented an overview of its main services, while Solintel detailed the strategic roadmap for the «Informatizando» digital transformation project.
Translated by Luis E. Amador Dominguez
Photo: GEIC Grupo Empresarial de la Informática y las Comunicaciones on Facebook
